Lightening Rubber Black

When whites try and tan, their skin looks like rubber and also they are putting themselves at a high risk for cancer? Is a shade of brown seriously worth this?

Also, blacks. Why is it that dark skin is looked down upon so much now? We even bash each other for this. It's kind of heart breaking to see that we hate ourselves this much. I know many dark skinned guys go after light skinned girls, but I also know some dark skinned girls that REFUSE to date a dark skinned man. Why do go out and try to find bleaching creams to lighten our skin?

Am I the only one who wished more ppl would embrace the skin tone that they have?

Also I need to clarify, I have NOTHING against light skinned blacks or dark skinned Caucassians, b/c some are naturally those skin tones. But you shouldnt force your skin to be something that it isnt.